Sentrix is a creatively driven, full-service healthcare advertising agency. But that's where typical ends.
We build and revitalize healthcare brands by taking a decidedly different approach. Sentrix specializes in both professional healthcare promotion and medical education, therefore creating stronger, more compelling stories that drive deeper engagement with customers at every stage of their relationship with a brand. Our unconventional approach is not just more holistic, it delivers the integration and efficiency needed to succeed in today's healthcare landscape.
Anything but typical isn't just something we say, it's the principle we live by.
The role of the Copy Supervisor is to help deliver to our clients the best possible brand communications. Copy Supervisors play an active part in creative development, contributing original ideas and attention-getting headlines to the crafting of compelling concepts. They should take creative risks and explore diverse possibilities, avoiding obvious and typical solutions while endeavoring to create innovative work. Copy Sups should aspire to exceed client expectations by striving to come up with the “Big Idea” that can best deliver the brand’s communication objectives.
To develop effective tactics and communications, Copy Supervisors must understand the strategic goals of their brand. They must also have a solid understanding of their brand’s indications and benefits, and be able to use this knowledge to identify the pertinent data necessary to develop persuasive, factually-based messages that will motivate their audience to think differently and take a specific action.
Copy Supervisors must be capable of directing all aspects of copy development for their brand—resolving routine issues, ensuring the accuracy of messages and data, and implementing any changes in strategy. They must also be able to explain how their work supports the strategy specified by the creative brief. Copy Sups should take the initiative to work with creative directors in learning how our briefs (Creative Ignition Plans) are developed. As supervisors they should understand the agency’s proprietary strategic process, Effective Energy, and how it's used in developing a brand strategy and brand identity.
Copy Supervisors with a report should help these less experienced writers to become more adept communicators. They are also expected to keep themselves and their reports productive by appropriately prioritizing assignments and making sure these are done efficiently and within estimates—without unnecessarily involving their managers. When their assigned brands are slow, they should actively seek additional work for themselves and any reports.
Sentrix is an equal opportunity employer and offers a comprehensive benefits package to its employees.