Sudler & Hennessey

Copy Supervisor

US-New York
ID
2016-1448

Overview

Sentrix is a creatively driven, full-service healthcare advertising agency. But that's where typical ends.

 

We build and revitalize healthcare brands by taking a decidedly different approach. Sentrix specializes in both professional healthcare promotion and medical education, therefore creating stronger, more compelling stories that drive deeper engagement with customers at every stage of their relationship with a brand. Our unconventional approach is not just more holistic, it delivers the integration and efficiency needed to succeed in today's healthcare landscape.

 

Anything but typical isn't just something we say, it's the principle we live by.

 

The role of the Copy Supervisor is to help deliver to our clients the best possible brand communications. Copy Supervisors play an active part in creative development, contributing original ideas and attention-getting headlines to the crafting of compelling concepts. They should take creative risks and explore diverse possibilities, avoiding obvious and typical solutions while endeavoring to create innovative work. Copy Sups should aspire to exceed client expectations by striving to come up with the “Big Idea” that can best deliver the brand’s communication objectives.

 

To develop effective tactics and communications, Copy Supervisors must understand the strategic goals of their brand. They must also have a solid understanding of their brand’s indications and benefits, and be able to use this knowledge to identify the pertinent data necessary to develop persuasive, factually-based messages that will motivate their audience to think differently and take a specific action.

 

Copy Supervisors must be capable of directing all aspects of copy development for their brand—resolving routine issues, ensuring the accuracy of messages and data, and implementing any changes in strategy. They must also be able to explain how their work supports the strategy specified by the creative brief. Copy Sups should take the initiative to work with creative directors in learning how our briefs (Creative Ignition Plans) are developed. As supervisors they should understand the agency’s proprietary strategic process, Effective Energy, and how it's used in developing a brand strategy and brand identity.

 

Copy Supervisors with a report should help these less experienced writers to become more adept communicators. They are also expected to keep themselves and their reports productive by appropriately prioritizing assignments and making sure these are done efficiently and within estimates—without unnecessarily involving their managers. When their assigned brands are slow, they should actively seek additional work for themselves and any reports.

Responsibilities

  • Take an active role in developing the best creative work for our clients
    • Lead by example: actively contribute to creative assignments and assume responsibility for results, including the work of those who are under their supervision
    • Help foster a creative environment: freely exchange ideas, actively cooperate on conceptual projects, and whenever possible offer ideas to others
    • Volunteer for new business and other assignments that will add to their range of experience
    • Realize S&H creative standards: Different, Stopping Power, Simple, Campaignable, Memorable, and Directive
  • Deliver strategically sound communications by understanding how strategy informs creative development
    • Know the agency’s proprietary strategic process, Effective Energy
    • Understand how to implement strategic documents, particularly the Creative Ignition Plan (CIP)
    • Contribute to the development and implementation of a comprehensive, cross-channel tactical plan, ensuring that these tactics are on strategy and relevant to the issues facing their brand
  • Maintain effective and open communication with colleagues
    • Foster a productive working relationship with clients, work towards earning their respect and trust
    • Develop cooperative relationships with peers, i.e., account services, support services, etc.
    • Freely exchange ideas and information with co-workers; actively cooperate on conceptual assignments
    • Reconcile interpersonal conflicts and issues appropriately and promptly
  • Organization and follow-through on operational and administrative responsibilities
    • Make recommendations in the hiring, staffing, and training of copywriters on assigned brands
    • Learn to motivate more junior colleagues by not only supervising their work, but helping with their training and development
    • Work with managers in the development of performance reviews for any staff under supervision
    • Maintain open communications with managers to keep them aware of key developments regarding either the business or the staff
  • Accountability for the financial responsibilities associated with this position
    • Know the agency's estimating process and learn how to estimate jobs appropriately
    • Keep accurate and up-to-date time reporting, prompt submission of weekly timesheets, timely review and approval of any junior report's timesheets

Qualifications

  • Demonstrated creative and writing skills through a portfolio of their work
    • Samples should reflect the skills necessary for the position: conceptual abilities, strategic and tactical ideation, and a strong understanding of the fundamentals of copywriting
  • Proven people management skills and ability to supervise
  • Effective communication (written and verbal) and organizational abilities
    • Strong presentation skills, able to confidently and effectively present to an audience of clients
    • Attention to detail: take directions well, ask necessary questions, and follow through on assignments
    • Speaks up and share ideas that are relevant to the brand with other members of the agency team
  • Able to effectively use word processing software effectively (Microsoft Word)

Knowledge:

  • Broad-based knowledge of both healthcare and communications industries
    • General understanding of current issues in healthcare, advertising, promotion, and marketing
    • Knowledge of both traditional and interactive media, relationship marketing, and PR
  • Understand the science and data necessary to write intelligently and productively for pharmaceutical clients
    • Thorough comprehension of the disease state/s for which assigned brands are indicated
    • Know the efficacy, safety, and tolerability data supporting the brand’s indication, as well as its proposed mechanism/s of action
  • Knowledgeable about the agency process and how a project moves from concept and draft manuscript, through revisions, client comments, and medical/regulatory submission, to a finished piece
  • Familiar with the agency's financial targets: revenue, profit, and utilization (fully billable)

Sentrix is an equal opportunity employer and offers a comprehensive benefits package to its employees.

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