Sudler & Hennessey

  • Business Intelligence Manager

    Job Location US-New York
    ID
    2018-1564
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    Join Our Evolution!

    WPP Health & Wellness (H&W) is a horizontal division of WPP created to mobilize the network on behalf of clients in the Health & Wellness sector. We are committed to putting data at the core of exceptional marketing and communications solutions for brands working across the full spectrum of organizations in the health industry.

     

    As a key agency within the WPP Health & Wellness network, Sudler NY is evolving into a leading-edge, digital-forward healthcare communications agency with a focus on building the creative powerhouse of the future—a transparent environment in which people are empowered to learn, grow, and be part of creating something great. Our search is on for diverse, innovative, and passionate professionals to help us lead the way forward. Are you the one we are looking for? If you are ready to win awards, push creative boundaries, get inspired, disrupt the industry, and provide best-in-class client service, we want to hear from you.

     

     

    The Opportunity

     

    The Business Intelligence Manager reports in to the Health & Wellness Chief Data Officer, and has a dotted line to the Sudler Head of Planning/Strategy. The key responsibilities are to help Sudler and H&W uncover more
    “data-driven” insights, and create more impactful marketing strategies and communications. To do so, the D&I Lead must understand WPP network capabilities, and cultivate relationships across the network in the areas of data, digital marketing, and technology. Working closely with the H&W Chief Data Officer, Sudler’s Head of Planning/Strategy, as well as the H&W CMIO and H&W team leaders, the Lead will partner with agency planning/strategy and creative leaders to identify, develop, and execute data-driven strategies and tactics to maximize the impact of our work on behalf of clients. Success requires building relationships and developing long-term strategic partnerships with internal stakeholders in new business, digital, analytics, account, creative, IT, and the planning/strategy team. The D&I Lead is exposed to a broad variety of therapeutic categories and marketing strategies, and will teach others how data can be deployed as a strategic differentiator in the health category.

     

    What You’ll Accomplish

    • Drive adoption of new ways of working centered on the use of data to drive insight, formulate
      go-to-market strategies, and forecast and measure the impact of marketing efforts. Your day-to-day activities will focus on:
      • Partnership with research teams at across WPP Health & Wellness agencies (Sudler, ghg OCHW, and CMI)
        • Using them as a central point of service to ensure that pitch and client work is consistently informed by the breadth of data assets across the network
      • Driving adoption of scenario planning and measurement:
        • Requires maintaining a productive partnership with the WPP Health & Wellness analytics team located in in NYC, NJ, and CT
        • May also involve partnering with other sister agencies (eg, Wunderman, Kantar, and GroupM), and external partners (eg, ZS, Axtria, MarketRx)
      • Driving adoption of data-driven segmentation and insight mining
      • Maintaining a productive partnership with agency colleagues to provide support for pitches and delivery of ongoing client work
    • Requires understanding of WPP Health & Wellnss HCP data assets:
        • Ogilvy CommonHealth Tr:pl and CMI ByDoctor
        • Ogilvy CommonHealth EHR Consulting offering
        • Capabilities of third-party partners, eg, Crossix
        • Consumer data assets from WPP’s Kantar Health National Health & Wellness Survey, Wunderman’s AmeriLink, and other third parties
        • Managing digital skills assessments, delivery of online education
      • From time to time, acting as planning lead with strategic digital/data client, including traditional pharma clients, companies such as Google’s Verily, food tech companies, etc
      • Curate and publish industry news, trends, and key events
        • Leading H&W thought leadership efforts and partnering with H&W PR/Comms Leaders
        • Leading broad internal and external outreach efforts, eg, webinar series
    • Direct participation in ongoing client work and collaboration with CMI
      • Work with key accounts to ensure important digital assets and media have quantitative goals and an established measurement plan
      • Help generate reports from Google Analytics/AdWords, Bing Ads, and Adobe Analytic
      • Conduct social listening projects
      • Create presentations and recommend opportunities
      • Create digital landscapes for clients and pitches as required
      • Assist with keyword research for SEO of client websites under development
      • Work with data systems (or CMI) to:
        • Acquire competitive spend and pull ads for current clients and new business pitches
        • Schedule maintenance, client billing, insertion orders and agency-of-record reports

     

    What You Need to Succeed

    • 5-7 years of experience working with data and analytics in the health sector, preferably supporting drug or device manufacturers’ needs
    • Bachelor’s degree required; a master’s in Data Analytics, Information Science, or Business Administration a plus
    • Knowledge and understanding of the global, data-driven marketing ecosystem, including data providers, analytic tools, programmatic media (eg, DMP/DSP) technologies, and testing/optimization/personalization platforms
    • Proven track record of building consensus across matrixed teams to identify common goals and co-create messages and delivery strategies with internal and external partners
    • Passion for the growing importance of data when developing marketing strategies
    • Expertise in Microsoft Office applications, and familiarity with running a local area network, controlling security levels with the IT team

    What We Offer You:

    • A storied history of building ideas that have stood the test of time
    • A comprehensive and competitive benefits package
    • A fun, socially aware group of employees
    • Access to a wide range of WPP Health & Wellness network resources
    • Opportunity to grow within the organization and across the network

    Sudler & Hennessey Is an Equal Opportunity/Affirmative Action Employer:

    All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, disability, gender, age, national origin, marital status, sexual orientation, pregnancy, veteran status, or any other status protected by state and/or federal law.

     

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